FLORENCE

Florence, cradle of the Renaissance and a vibrant contemporary city, is a prime location for luxury real estate investments.

Displaying resilience and growth in the market segment of transactions over 1 million euros, Florence continues to stand out as a stable, secure and profitable market.

  • +20% increase in luxury real estate prices in the last five years
  • +10% number of prime listings in the last two years
  • +6% in overall value of high-end properties on offer*

3.7% of Italy’s total luxury property listings are in Florence

With a total property value nearing 2.3 billion euro, Florence ranks highly among Italy’s most prestigious cities, like Milan and Rome, and iconic destinations like Forte dei Marmi.


6th largest luxury market in Italy

International buyers, including Americans and Brits, now represent nearly 40% of the high-end segment in Florence as they seek iconic city centre addresses with original architectural details and world-class amenities.

Florence is an excellent choice as a base for a second home in Italy, leveraging its central location and efficient transportation options. Florence, Pisa and Bologna Airports make international flights convenient, while the high-speed train network provides convenient connections to major cities like Rome (90 min.), Milan (100 min.), and even Switzerland.

*Source: Immobiliare.it Insights Observatory

The Palazzo Tornabuoni Community

Established in 2009 by the Fratini family, the impeccably restored Palazzo, once the home of popes and princes, continues its mission as a vibrant cultural centre. The Members of Palazzo Tornabuoni, from 38 different countries and representing a variety of backgrounds and professional careers, all share a meaningful love of Florence.

The Members seek to deepen this bond by giving back to the city that enriches their lives. As well as preserving the fifteenth-century palazzo in central Florence, they sponsor art restoration projects and fundraise for various local charities, as well as actively participating in the Florence community.

Palazzo Tornabuoni has grown to become an extraordinary place where Members from 38 nationalities come together to celebrate family events, share cultural experiences and connect with the Florence community.

The Palazzo Tornabuoni Community

The intellectual and artistic spirit of the Florentine Renaissance changed the destiny of Western art and culture. Today, art remains close to the heartbeat of Florence.

Private visits to some of the museums and galleries that conserve the city’s priceless cultural heritage are easily arranged by Palazzo Tornabuoni’s Club Attachés; occasionally, the opportunity may even arise to join restorers working on some of the city’s magnificent frescoes and observe their work from close quarters.

Palazzo Tornabuoni is a piece of living history in the heart of a historic city. Among the privileges enjoyed by owners is a three-hour walk through history with a leading art historian. Following a timeline from Florence’s foundations as a fortified retirement home for Roman soldiers to its prosperous Renaissance golden age, the tour ends by illuminating the fascinating background to the construction of Palazzo Tornabuoni by one of the city’s most influential families.